For streamers on Twitch Advertising play an important role in monetizing their channels. However, managing these ads can be challenging. Twitch has now Advertising Manager updated to make controlling advertising even easier and more intuitive. In this post, I will discuss the latest Features and improvements that help you better manage your ad breaks and maximize your revenue.
Photo: Allison Saeng
Why the new features in the Twitch Ads Manager are important
Twitch has recognized that many streamers are looking for more control over their Advertisements without investing too much time in complicated settings. Therefore, the platform has new Tools and functions developed to simplify the advertising process. Whether you're an affiliate or partner, these updates will help you get the most out of your advertising on Twitch.
The most important new features at a glance
Last year Twitch already introduced some useful features that optimize the playback of advertisements:
- Automatic ad length and frequency: This feature allows you to automatically schedule and control commercial breaks.
- Chat countdown timer: This allows you and your moderation team to keep an eye on the exact time of the next ad.
- Automatic commercial breaks: During special events like a Hype Train, ads are automatically delayed so as not to interrupt the moment.
These features help you avoid disturbing your viewers with ads too often and at the same time ensure that you maximum from your advertising revenue.
The new slider for ad density
One of the most important new features in the Twitch Advertising Manager is the Ad density slider. With this tool, you can precisely set how many minutes of advertising are played per hour on your channel. What's special about it: You get Real-time estimates about how much revenue you can achieve based on your chosen advertising density. The slider also shows you whether Pre-roll advertising is activated for new viewers.
For Twitch Partners there is an additional feature: The estimated advertising revenue that was previously displayed in the advertising reward program is now directly in the Advertising Manager available. These estimates are updated monthly based on the ads placed.
Higher revenue for Twitch Partners and Affiliates
Another Advantage the new Twitch advertising features: Partners and Affiliates can now automatically 55% of net advertising revenue as long as they run at least three minutes of advertising per hour. This eliminates the need for the advertising reward program and greatly simplifies the process.
Improved user interface for a better user experience
In addition to the new features, Twitch has also Advertising Manager user interface This makes it easier and faster to find important tools and functions. For example, the option for Automatic ad length and frequency now directly below the slider for ad density. Features like the Chat countdown timer and automatic commercial breaks are clearly arranged under the advanced settings.
What are Twitch’s plans for the future?
Twitch wants to offer you and your community even more Insights and tools to make informed decisions about advertising. This could include seasonal insights into the advertising industry or information about how similar streamers optimize their advertising. These additional information will help you maximize your earnings while maintaining the viewing experience of your viewers.
Conclusion: An even better Twitch advertising manager
The latest Updates in the Twitch Ads Manager makes it easier than ever to effectively manage ads and increase your revenue. The intuitive user interface as well as the new Functions such as the ad density slider and the automatic ad break control give you the control and flexibility you need.
Source: blog.twitch.tv
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