As in previous years, Dan Clancy, CEO of Twitch, presented the plans for 2025 in an open letter. In addition to thanking the community for a successful 2024, he gives an outlook on new Features and optimizations, which are intended to offer streamers more opportunities for monetization and increasing their reach.
Looking back to 2024: What has already been achieved
Before we get to the new features for 2025, let's take a quick look back at some highlights from 2024:
- Creator Clubs were introduced and already have over 4,000 registered affiliates and partners.
- Stream Together received new features such as drop-ins and shared chats.
- The Plus program has been improved so that eligible streamers receive higher revenue shares.
New features and improvements for 2025
1. More revenue opportunities for streamers
Twitch aims to make monetization easier for all creators. The following changes are planned:
- Common hype trains for Stream Together and shared chat.
- Subscription goals for collaborationsto achieve financial milestones together.
- Bits and subscriptions for all streamers from the beginning.
- New sponsorship optionsthat enable streamers to actively offer themselves for collaborations with brands.
2. Improved viewer experience on mobile devices
As more and more users consume Twitch on mobile, the app is being further optimized:
- Enhanced Broadcasting allows both landscape and portrait videos.
- Faster loading times in the Discovery Feed and better recommendation algorithms.
- Clips get new editing and splitting featuresto share highlights more easily.
3. More interaction and community features
To strengthen the bond between streamersinside and spectatorsTo strengthen the community, Twitch is introducing interactive features:
- New reactions with bitsthat encourage viewers to highlight moments in the stream.
- Power-upsthat allow streamers to create individual interaction elements.
- Expansion of Unity Guilds and Ambassador Programs to strengthen global communities.
4. Better moderation and security
Twitch continues to focus on a safe and transparent streaming environment:
- Time-limited violationsso that creators can stream fully again after a certain period of time.
- More precise information in case of policy violationsso that affected users know exactly what needs to be changed.
- New moderation tools, including a mod view for Android and clearer moderation settings.
5. More offers for streamers
To offer streamers additional revenue opportunities, Twitch plans regular promotional events:
- Site-wide discountswhich are spread throughout the year.
- Individual actionswhere streamers can offer discounts for their communities.
- First major campaign starts on March 27, with 35% off gift subscriptions.
Conclusion: Twitch continues to focus on growth and innovation
2025 brings numerous Improvementsthat support both new and experienced streamers. The focus is on more monetization opportunities, better viewer experiences, and increased community interaction. With these Innovations Twitch remains the leading platform for live streaming and creative content.
Source and complete letter: blog.twitch.tv
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