The popular live streaming platform Twitch, known especially among gamers, has again increased the prices for mobile subscriptions. As of October 1, 2024 Users in more than 40 countries, including Germany, will have to dig deeper into their pockets for a Tier 1 subscription via the iOS and Android apps. Instead of the previous 4.99 euros, the price will be 6.49 euros This price increase follows an increase in web subscriptions in July and has caused dissatisfaction among many users.
Photo: Caspar Camille Rubin
Reasons for the price increase
Twitch justifies the adjustment of subscription prices with increased Operating costs and currency fluctuationsHowever, a significant factor is likely to be the app store fees charged by Apple and Google, which each retain 30% of revenue from app transactions. To cover these additional Cost To offset this, Twitch has increased its mobile subscription prices. Interestingly, subscription prices purchased directly through the Twitch website remain lower than those purchased through the mobile apps.
Impact on streamers and users
For the streamers themselves, little will change for the time being. They will continue to receive the same percentage from subscription revenues, which could even lead to a slight increase in income due to the price increase. However, the renewed price adjustment has caused severe Reactions Many have expressed their disappointment on social media and announced that they will cancel their subscriptions or support their favorite streamers directly instead.
Long-term consequences for Twitch?
The repeated price increases raise the question of whether Twitch will be able to maintain its User base While Twitch remains the leading platform for live streaming, rising costs could tempt users to Alternatives to look for or reconsider their subscription spending. It was also recently reported that Twitch is working for its parent company Amazon is becoming increasingly less important. Whether the price increases are a sign of financial difficulties remains to be seen.
Conclusion
The increase in subscription prices in Twitch’s mobile apps from October 1, 2024 is a measure that is due to both rising operating costs and the high app store fees charged by Apple and Google. While Streamers While some may benefit from the adjustment, the renewed increase is causing frustration among users. Whether this will have a long-term impact on the User numbers Twitch remains to be seen, but it is certain that the price increase will trigger the discussion about the Cost structure on live streaming platforms.
Sources: buffed.de, appgefahren.de, stadt-bremerhaven.de
0 Comments