Twitch launches "Business Manager": More help for creator businesses

Anyone who grows as a creator quickly realizes: streaming isn't just about content – it's also a business. This is precisely where a new role comes in, which Twitch Support has now announced: Business Manager.

What is the role of a Business Manager?

With the Business Manager In this role, you can grant targeted access to trusted individuals (e.g., management, agency, or team) so they can support you with business matters – without you having to share your account details.

What are business managers allowed to do?

According to the announcement, business managers can

• View your analytics and earnings
• Manage sponsorship opportunities on your behalf

Who would benefit from this?

This role is especially useful if you…

• regularly working with sponsors,
• You have a team that coordinates deals/co-ops,
• or simply want less organizational stress to focus more on content.

How to manage roles in the Creator Dashboard

You control roles in Creator Dashboard about the area Community → Role Management. There you can add team members, adjust permissions, or revoke access.

Safety before convenience

If someone Revenue & Business Data As can be seen, the following applies:
Only grant the role to people you truly trust – and check at regular intervals whether all access is still necessary (e.g., after campaigns or team changes).

Source: Twitch Support (X)